Wednesday, October 19, 2011

PRESS RELEASE: Wag’N Enterprises and Invisible Fence Donate Pet Oxygen Kits to M.C.F.R.S

Donation of 60 life-saving kits will help county save pets’ lives after emergencies

HERNDON, Va. (Oct. 19, 2011) – The Montgomery County Fire and Rescue Service (M.C.F.R.S.) is getting new tools in its emergency response arsenal thanks to some pet product companies.
Wag’N Enterprises, Invisible Fence Brand of Montgomery County and Invisible Fence Brand of Maryland have teamed up to donate 60 pet oxygen mask kits to M.C.F.R.S. on Oct. 26. The $4,200 donation has been made possible through a combined effort of Wag’N’s O2 Fur Life® program and Invisible Fence® Brand’s Project Breathe initiative.
“The goal of both our programs is to place these life-saving pet oxygen masks in the hands of first responders throughout North America,” said Ines de Pablo, Wag’N’s executive director of Pet Emergency Management Division. “Too many animals get injured and die every year due to preventable fire related emergencies. Incident mitigation combined with pet oxygen mask kits can help save countless pet lives.”
Pet oxygen masks work similarly to those used on humans, de Pablo said. The kits contain three different sizes of masks that can accommodate different sizes of animals – everything from a ferret to a foal – in addition to three oxygen tubes and instructional materials. A demonstration on how these masks are used may be viewed here:
De Pablo said both companies receive numerous requests annually for kit donations; however, the M.C.F.R.S. donation was especially poignant. In December 2010, Montgomery County resident Laurie White lost her home in a fire, but her life and those of her pets were saved by first responders from M.C.F.R.S. To thank them, White donated two kits to M.C.F.R.S. Station 31, and the discussion began on how the county could obtain additional kits.
Now, through Wag’N and Invisible Fence® Brand’s donation, all 36 Montgomery County stations will have kits to help pet parents like White during an emergency. De Pablo said she is very happy to include M.C.F.R.S. among the more than 3,000 North American first responder departments that have received kits in through the Wag’N and Invisible Fence programs.
For more information about O2 Fur Life, please visit For more information on Invisible Fence® Brand’s Project Breathe, please visit

About Wag’N Enterprises
Founded in 2007, Wag’N Enterprises ( offers pet emergency management solutions to service industries, first responders and pet parents to effectively mitigate, prepare for and respond to emergencies that impact pet health and safety. Executive Director of Pet Emergency Management Division Ines de Pablo holds a Master’s Degree in Risk, Crisis & Emergency Management from the prestigious George Washington University in Washington, D.C., and has more than a decade of extensive field training experience under her belt. Wag’N Pet Safety Gear is a branded and extensive collection of purposefully designed tools and services giving people and their pets’ peace of mind in case of an emergency.

About Invisible Fence® Brand
Invisible Fence® Brand indoor and outdoor pet safety and behavioral solutions are sold nationwide by professional dealers. Invisible Fence® Brand Dealers offer customized installation and certified Perfect Start™ Pet Training to create an environment of safety and freedom for dogs and cats. For more information, visit

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